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City council approves 'Spend $22' resolution

Russellville mayor David Grissom plans to do some last-minute shopping on December 22, and he’ll do it right here in his hometown as part of the city of Russellville’s “Spend $22 in Russellville” Day.

The annual promotion was designed to encourage local residents to spend at least $22 with a Russellville business on December 22 as part of a concentrated effort to promote shopping here at home.

The promotion came after Grissom consulted with Franklin County Chamber of Commerce executive director Cassie Medley and Russellville City Schools superintendent Heath Grimes, both of whom promoted the event to local businesses and families.

The Russellville City Council approved a resolution at its November 20 meeting declaring December 22, 2017 as “Spend $22 in Russellville” Day.

Studies have shown that if each person were to spend only $22 at a city of Russellville business on that day, revenue could increase by as much as 60 percent that day.

“It’s just a fresh take on an idea done many years ago with the Chamber of Commerce as part of a county-wide effort,” Grissom said. “When you spend dollars at home, they turn over several times in the local economy. That benefits our entire city, all our city departments and our local school system as well.”

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